CAP SEINE CO-OPERATIVE INVITES CONSUMERS TO TAKE A LOOK ROUND THE FARM

- Assisted by SOPRANO AGRO, the CAP SEINE farmers' co-operative opened its doors for the first time to the general public at 11 plants in the Haute-Normandie department (Northwest France). Co-operative employees and managers enjoyed the opportunity to present their organisation and activities to local residents, many of whom live near these plants but have little idea of what goes on in them. Result: almost 1,000 contacts between co-operative staff and consumers took place thanks to this campaign.

CERAAF'S 2nd COLLOQUIUM ON FOOD SAFETY

- The CERAAF food evaluation laboratory asked SOPRANO AGRO to plan, run and manage press relations for its 2nd Colloquium on Food Safety. The theme of the colloquium was "mycotoxins, a coming challenge for the food processing business." Result: almost 150 retailers and producers attended, plus around 15 journalists reporting for the trade press.

THE EURO GOES TO THE COUNTRY

- SOPRANO AGRO masterminded the euro communications campaign for AGRALYS, one of France's top food processing groups (Ebly… ), targeting all employees, customers and partners. Result: "Agralys made the switch to the euro on July 1, 2001, on schedule and almost without a hitch."

SOPRANO TACKLES TRITICALE

- Sem Partners awarded its press advertising campaign for Triticale seeds to SOPRANO AGRO. The agency's "advertorial"-type advert scored well on impact measurements.

NICKERSON AWARDS PRESS RELATIONS CONTRACT TO SOPRANO AGRO

- Nickerson held a big reception to mark the announcement of its merger with Verneuil Semences, with SOPRANO AGRO handling press relations for the event. Result: 95% of the journalists concerned attended the reception, generating heavy press coverage.

THE "MAD COW BUG": A STUDY IN COMMUNICATIONS BREAKDOWN

- In an abundantly-documented article, Gil Kressmann, Manager of SOPRANO AGRO, publishes a critical analysis of the way retailers, government and the meat industry communicated about the "mad cow" crisis. Article available on request from SOPRANO AGRO.

SOPRANO WAVES FLAG FOR CYPRUS

- The Government of Cyprus has awarded its advertising budget for oranges, lemons and grapefruits to SOPRANO. Initially, the campaign is scheduled to be run in the print media.

INTERNET AND THE DISTRIBUTION OF FARM PRODUCE

- Under the auspices of the SIMA , SOPRANO AGRO designed, organised and ran a colloquium on the "the strategic consequences of the Internet on the distribution of farm produce." This colloquium, the first of its kind, was a huge success, attracting over 300 participants. A report on the event is available on request from SOPRANO AGRO.

GET UP TO SPEED WITH THE EURO AND KEEP YOUR CUSTOMERS SMILING!

- SOPRANO has come up with a unique gift your customers will appreciate: it's a wristwatch whose dial indicates French francs and their equivalents in euros and cents (patent pending). The watch can be customised with your logo.
Contact: Pierre Passot (SOPRANO) - Phone: 33 (0)1.43.12.90.30.

SOPRANO DEVELOPS CAMPAIGN FOR RAPESEED OIL

- ONIDOL - the oilseed trade association - has scheduled an advertising campaign starting in September 2001 to raise the profile and improve the image of rapeseed oil in the eyes of the food industry. Targeted sectors include bakers and pastrymakers, dietary products, children's foods, and the big retailers. The campaign devised by SOPRANO comprises a print media plan aimed at the major retailers, plus a newsletter titled "Colza-info" for the agrifood industry. ONIDOL is hoping to showcase some of this oil's little-known properties. The campaign's theme is: "Rapeseed oil: on balance, from A to Z."

A NEWSLETTER FOR "APPELLATION D'ORIGINE" CHEESES (National Association of "Appellation d'Origine" Cheeses-ANAOF)

- The ANAOF has awarded SOPRANO AGRO a contract to design a newsletter aimed at showcasing cheesemakers' efforts to uphold quality standards and promote their products.